Marketing (BA, BS)
Lindenwood University
Key Information
Campus location
Saint Charles, USA
Languages
English
Study format
Distance Learning, On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 9,550 / per semester *
Application deadline
Request info
Earliest start date
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* block rate for traditional, full-time tuition
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
When you pursue a degree in marketing at Lindenwood University, you will acquire skills needed to effectively market goods and services to the public and private sectors.
Lindenwood University offers you the opportunity to earn a bachelor of arts (BA), bachelor of science (BS), minor, or emphasis in marketing.
Marketing (BA, BS) is offered in both traditional and online formats.
Marketing Faculty at Lindenwood University
The marketing faculty at Lindenwood University is made up of degreed educators and business professionals, all with a doctorate, who know their subjects and have real-world experience to back up that knowledge which they will pass on to you. Small class sizes and easily accessible faculty ensure that you, as a Lindenwood University student, are afforded the attention and instructional time you deserve.
Career Opportunities
| 27% Higher Income | 93% Success Rate |
| Our graduates have a 27% higher income than the national median 10 years after enrolling. Source: US Department of Education's College Scorecard/ Department of Treasury 2018. | Investing in a Lindenwood education sets you up for success. 93% of Lindenwood graduates are employed or enrolled in graduate programs within 6 months of graduation. |
The skills you acquire as a marketing student at Lindenwood University will serve you well as you begin your career with a company, business, or entrepreneurial venture.
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Curriculum
A bachelor of arts and bachelor of arts online in marketing requires 75-77 credit hours and a bachelor of science in marketing requires 78-80 credit hours of business-related courses and electives, plus a general education core. The difference in a bachelor of arts and a bachelor of science is that the core of a BA is generally more diverse and a BS is more concentrated in the subject area. Topics of study include price strategy and negotiations, advertising and promotional strategy, selling, plus many more.
Marketing, BA
PCB&E GE and PCB&E Core Coursework
51-53 credit hours of coursework from the following requirements:
- General Education Business Requirements
- Core Business Requirements
Major Coursework
15 credit hours of coursework from the following options:
- MRKT 35020 Marketing Information and Research
- MRKT 35040 Advertising and Promotional Strategy
- MRKT 35045 Digital Marketing
- MRKT 35050 Selling
- MRKT 45080 Marketing Management and Planning
Elective Coursework
9 credit hours of coursework from the following options:
- APR 32280 Public Relations: Communication Strategies
- APR 36300 Creative Advertising Concepts
- APR 41600 Advertising and Public Relations Competition I
- APR 41700 Advertising and Public Relations Competition II
- DCS 38700 Emerging Platforms and Analytics
- MGMT 36042 Principles of Supply Chain Management
- MRKT 35015 International Marketing
- MRKT 35025 Social Media Marketing
- MRKT 35030 Pricing Strategy and Negotiations
- MRKT 35060 Product Management
- MRKT 39000-39999 Special Topics in Marketing
- MRKT 45070 Consumer Behavior
- MRKT 45095 Internship
- MRKT 49000-49999 Special Topics in Marketing
- NPA 30000 Fundraising
- NPA 38300 Marketing for Nonprofit Organizations
- SPMGT 37040 Sport Marketing and Promotion
- SPMGT 37050 Event Management
Marketing, BS
PCB&E GE and PCB&E Core Coursework
51-53 credit hours of coursework from the following requirements:
- General Education Business Requirements
- Core Business Requirements
Major Coursework
15 credit hours of coursework from the following options:
- MRKT 35020 Marketing Information and Research
- MRKT 35040 Advertising and Promotional Strategy
- MRKT 35045 Digital Marketing
- MRKT 35050 Selling
- MRKT 45080 Marketing Management and Planning
Elective Coursework
12 credit hours of coursework from the following options:
- APR 32280 Public Relations: Communication Strategies
- APR 36300 Creative Advertising Concepts
- APR 41600 Advertising and Public Relations Competition I
- APR 41700 Advertising and Public Relations Competition II
- DCS 38700 Emerging Platforms and Analytics
- MGMT 36042 Principles of Supply Chain Management
- MRKT 35015 International Marketing
- MRKT 35025 Social Media Marketing
- MRKT 35030 Pricing Strategy and Negotiations
- MRKT 35060 Product Management
- MRKT 39000-39999 Special Topics in Marketing
- MRKT 45070 Consumer Behavior
- MRKT 45095 Internship
- MRKT 49000-49999 Special Topics in Marketing
- NPA 30000 Fundraising
- NPA 38300 Marketing for Nonprofit Organizations
- SPMGT 37040 Sport Marketing and Promotion
- SPMGT 37050 Event Management