BA in
Bachelor of Arts in Communication Studies, Public Relations Concentration Louisiana Christian University
Introduction
In nearly every industry—be it a large international corporation, a ministry, a non-profit, or an educational institution—everyone has people in charge of their image—their brand. If you want to oversee crafting a corporate brand or ensure customer service is key, this is the career field for you. You will learn the basic principles of journalism, along with communication and marketing theory, to produce content for successful communication and crisis prevention all from a biblical and ethical perspective.
Curriculum
Central Curriculum
- CC 100 College Connection I
- CC 102 College Connection II
- CA 150 Modern Communication
- EN 101 Composition I
- EN 102 Composition II
- EN 200 Literary Perspectives: Survey of British Literature or
- EN 201 Literary Perspectives: Survey of American Literature
- HP 100 Personal Fitness
- Health and Physical Education Activity (Choose any HP course numbered 101-120, HP 195, or HP 196) 1 hr
- HI 104 Western Heritage
- HI 105 American Heritage
- CJ/HI/PS 225 American Government and Politics 3 hrs
- RL 105 Survey of the Bible
- RL 106 Interpreting the Bible
- RL 305 Christian Worldview
- Spiritual and Cultural Enrichment CR (Every semester of full-time registration)
Fine Arts
(Choose one of the following)
- AR 200 Art Appreciation
- CM 250 Cinema Appreciation
- MU 200 Music Appreciation
- TH 200 Theatre Appreciation
Total: 3 hrs
Mathematics
(Choose one of the following)
- MA 101 Math for Liberal Arts
- MA 111 College Algebra
- MA 115 Precalculus
Total: 3 hrs
Natural Sciences Lecture and Lab
Must choose ES 103 for either the 3-hour Natural Sciences lecture requirement or with ES 104 lab to satisfy the 4-hour Natural Sciences lecture and lab requirement. If using ES 103 for the 3-hour Natural Sciences lecture requirement, choose one of the following related lecture and lab courses.
- BI 101 Introduction to Biology
- BI 102 Introduction to Biology Lab
- CH 131 Chemical Principles for Allied Health / Nursing
- CH 132 Chemical Principles for Allied Health / Nursing Lab
- ES 205 Introduction to Astronomy
- ES 206 Astronomy Lab
- ES 220 Introduction to Meteorology
- ES 221 Meteorology Lab
Total: 4 hrs
Natural Sciences Lecture
Must choose ES 103 for either the 3-hour Natural Sciences lecture requirement or with ES 104 lab to satisfy the 4-hour Natural Sciences lecture and lab requirement. If using ES 103 and ES 104 for the 4-hour lecture and lab requirement, choose one of the following courses.
- BI 101 Introduction to Biology
- CH 131 Chemical Principles for Allied Health / Nursing
- ES 205 Introduction to Astronomy
- ES 220 Introduction to Meteorology
- MA 101 Math for Liberal Arts
- MA 111 College Algebra
- MA 115 Precalculus
Total: 3 hrs
Social Science
(Choose one of the following)
- EC 221 Principles of Macroeconomics
- EC 222 Principles of Microeconomics
- GE 201 World Geography
- PY 220 Introduction to Psychology
- CJ/PY/SW 223 Social Problems 3 hrs
Total: 3 hrs
Foreign Language
(Choose one of the following)
- FR 101 Elementary French I
- SP 101 Elementary Spanish I
- GK 223 Elementary Greek I
- HE 223 Elementary Hebrew I
Total: 3 hrs
Total: 52 hrs
Communication Division Core:
- CM 100 Introduction to Mass Communication
- CM 216 Introduction to Design Software
- CM 421 Media Law and Ethics
- CM 490 Internship
- JN 201 Beginning Newswriting
- MP 101 Survey of Media Technology
- PR 368 Public Relations
Total: 21 hrs
Public Relations Requirements:
- PR 472 Public Relations Writing
- PR 473 Public Relations Cases
- PR 482 Public Relations Capstone
Public Relations Electives
(Choose six of the following)
- CA 214 Interpersonal Communication
- CA 311 Negotiation and Debate
- CA 313 Media Persuasion
- CA 320 Leadership Communication
- CA 330 Political Communication
- CA 400 Communication Theory
- CA 415 Crisis Communication
- CM 465 Principles of Advertising
- CS 380 Blog Creation
- JN 309 Editorial Journalism
- JN 315 Photojournalism
- MG 334 Principles of Marketing
- MG 485 Social Media Marketing
Total: 18 hrs
Total: 27 hrs
Free Electives:
(6 hours must be upper level)
- CM 421 Media Law and Ethics
- CM 490 Internship
- PR 482 Public Relations Capstone
- Free Elective (6 hrs must be upper level) 14 hrs
- Spiritual and Cultural Enrichment CR
Total: 23 hrs
Total Degree Requirements: 123 hrs