BSc (Hons) Marketing and Social Media

Social media marketing plays a pivotal role in digital marketing, offering users the means to promote, communicate, and appraise products and services through social media platforms. The overarching objective is to augment brand visibility, expand the customer base, and enhance customer relationships.

Prominent social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram have witnessed substantial growth as marketing tools, constituting the swiftest evolving facet of marketing today.

Throughout the programme, you will acquire a comprehensive grasp of diverse theories and methodologies to assess and enact marketing strategies. You will cultivate the capacity for self-reflection, appraising both your own and others' professional practices, alongside fostering independent learning skills that aid in plotting your future growth.

The programme aspires to equip students for entry-level marketing roles, initiating their journey as marketing professionals. Subsequent experience will open avenues to ascend to senior managerial positions across diverse organizations.

This degree equally lays the foundation for postgraduate pursuits and ongoing professional advancement, while also furnishing the credentials to seek employment in fields like:

• Marketing
• Social media marketing
• Campaign management
• Consultancy

Furthermore, the course empowers you to consider entrepreneurial ventures, encompassing the establishment of your own marketing or social media consultancy services.

Level 4

Fall Semester

Principles of Marketing: In this module, you will explore the products desired by customers and techniques for communicating product advantages and easily accessible sales venues to customers. This will lead to an appreciation of the significance of ensuring customer satisfaction and excelling in this aspect over competitors.

Professional Skills: Within this module, you will acquire the ability to delineate academic writing competencies and presentation aptitude. You will demonstrate efficient collaboration within a group to accomplish tasks (teamwork proficiency) and exhibit adeptness in verbal and written communication pertinent to the business milieu. Furthermore, you will replicate the significance of business decorum and underscore the significance of regulations and principles within an organisation.

Principles of Advertising

Spring Semester

Principles of Digital And Social Media Marketing: You will receive an introduction to digital marketing and its influence on the field of marketing. Exploring the online market landscape, you will engage in micro-level analysis and delve into the broader macro environment of digital marketing. The module will provide you with a comprehensive understanding of digital marketing strategy and equip you with the skills to effectively utilize digital marketing and social media tools for crafting impactful digital encounters.

Workplace Employability Skills: The module's emphasis lies in readying you for the professional sphere and furnishing you with the competencies essential for securing employment and performing proficiently within a professional setting.

Market Data Analysis

Level 5

Fall Semester

Marketing and Brand Management: During this module, you will delve into topics encompassing process design, location decisions, layout planning, capacity management, supply chain administration, and quality management. Notably, your focus will be on real-world instances and case studies. This will involve collaborative or individual assessments where you will showcase your research discoveries, culminating in a conclusive written examination.

Webdesign and Development

Social Media and Analytics

Spring Semester

Enterprise and Business Development: You will assess the competencies and strategies that entrepreneurs contribute to the process of generating value and the factors that incentivize the transition into entrepreneurship. You will grasp the methods of identifying, scrutinizing, and assessing information sources pertinent to formulating a business plan that showcases the economic feasibility of a potential business venture.

Marketing Campaign Planning

Research Methods

Level 6

Fall Semester

Marketing Research Project:

Global Marketing

Digital and Social Media Marketing Planning Framework: You will enhance your capacity to scrutinize marketing environments, establish clear goals, formulate a precise strategy, outline tactics, and formulate budget and projection plans.

Spring Semester

• Marketing CRM
• Consumer Behaviour

Upon completing the course, there are various avenues for career advancement available to you, including:

• Marketing
• Social media marketing
• Campaign management
• Consultancy
• Market research.

Marbella Internation University Centre takes with great pride in being the only university in the Costa del Sol region that offers British-accredited BA and MA programmes entirely taught in English through our exclusive partnership with the university of West London, UK.