Merito Group: WSB Merito Universities & DSW University of Lower Silesia
Marketing and Sales
DURATION
6 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning, On-Campus
Introduction
Why study Marketing and Sales at WSB University?
- The program has been developed in collaboration with experts who on a regular basis deal with a company’s business operations in the area of marketing, innovative business strategies, and modern communication with the market.
- During classes, you will learn how to use modern marketing tools – programs that monitor online activities, sales and customer relationship management systems, ad managers, graphic creation programs, online press offices, and more.
- During numerous open lectures, guest speaker meetings, webinars or free additional training sessions, you will meet many renowned experts in the domain of marketing and sales.
- Together with your discussion group, you will take part in numerous strategy games and simulations of market situations. As part of the workshops, you’ll plan to launch new products and style creative advertising campaigns.
- The University provides professional marketing tools, a student-friendly mode of content delivery, and meetings with renowned professionals
What are you going to learn by choosing this specialization?
- Communication management in transnational corporations
- Image creation
- Creation of marketing campaigns based on data analysis
- creation of visual/graphic materials
- Solving ethical issues in marketing communication
Why study Marketing and Sales at WSB Merito University?
- During classes, you will learn how to use modern marketing tools – programs that monitor online activities, sales and customer relationship management systems, ad managers, graphic creation programs, online press offices, and more.
- During numerous open lectures, guest speaker meetings, webinars, or free additional training sessions, you will meet many renowned experts in the domain of marketing and sales.
- Together with your discussion group, you will take part in numerous strategy games and simulations of market situations. As part of the workshops, you’ll plan to launch new products and style creative advertising campaigns.
- The University provides professional marketing tools, a student-friendly mode of content delivery, and meetings with renowned professionals.
Curriculum
Innovative Marketing (City: Chorzów)
Selected Modules:
- E-marketing
- Innovative PR
- Customer relationship management
- Marketing on Social Media
- Content Marketing Strategies and Tools
- Psychology of Communication
- Automation of Marketing
- Sales on Social Media
- Design of Internet Services
Marketing Communication Mix (Online) (City: Chorzów)
General subjects
- Foreign language
- IT Tools in Teamwork
- Information Technology
- Sociology
- Social Communication
- Globalization - new challenges
- Economics 101
- Effective Learning Methods
- Basics of Law
- Data Presentation Methods
- Ethics
- Marketing Psychology
- Contemporary Debates
- Major Projects Guidelines
- PE
- Global Marketing Mix
Program-related subjects
- Social Science Methodology
- Intercultural Differences
- Management Instruments
- Design Thinking
- Media Law
- Cybersecurity
- Advertising
- Media Communication Processes
- Organizational Management of Media Enterprises
- Open Source Intelligence
- Communication with Local Societies
- General Data Protection Regulation & Classified Information
- New Media i E- PR
- Artificial Intelligence in Marketing
- Intellectual Property Protection
- Esthetics & Design
- Self-Presentation & Public Speaking
- Media Planning
- Crisis Communication Management
Sales Strategies and Techniques (City: Wrocław)
Selected Modules:
- Services Sector Management
- Psychology of Customer and Advertising
- Public Relations
- Merchandising
- Managerial Management
- Theory and Practice of Decision Making
- Sales Plan
- Advertising Techniques and Methods
- Basic Mechanisms of Financial Markets
- Exerting Influence and Psycho manipulation
- Motivation and Time Management of Salespeople
- Sales on New Media
- Current and Future Selling Trends
Program Tuition Fee
Career Opportunities
Marketing Communication Mix (Online) (City: Chorzów)
- Consulting agencies
- International event agencies
- PR departments of transnational corporations
- E-PR, e-marketing
- SEO and SEM specialist
Innovative Marketing (City: Wrocław)
- Director of Marketing
- Marketing Specialist
- SEM/SEO specialist
- Internet marketing specialist
- Internet analyst
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.