BSc Honours International Tourism Management
Middlesex University Dubai
Key Information
Campus location
Dubai, United Arab Emirates
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
AED 59,947 / per year
Application deadline
Request info
Earliest start date
Jan 2025
Scholarships
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Introduction
The programme provides students with a theoretical and applied understanding of international tourism, with an emphasis on the following elements: characteristics of tourists; tourist behaviour and demand; tourism products and supply; and the wider business environment in which tourism operates. The programme's content encourages students to acquire key transferable skills, including analytical thinking and problem-solving, along with the ability to work effectively in teams and be able to present and communicate management ideas with confidence. The subject content encourages students to identify a range of challenges for the industry: innovations in technology; tourism management strategies; progressive planning and policy directives; new methods of marketing, branding and re-branding; operational and strategic awareness, including awareness of other sub-sector industries (especially hospitality and events); ideas for business innovation; changing attitudes towards the use of the environment; and purposeful approaches to customer care. The programme will develop students' intellectual capabilities, especially critical evaluation, synthesis, reasoned argument and research, which all play a vital role in encouraging students to become autonomous learners.
Why study International Tourism Management?
The programme provides students with a theoretical and applied understanding of international tourism, with an emphasis on the following elements: characteristics of tourists; tourist behaviour and demand; tourism products and supply; and the wider business environment in which tourism operates. The programme's content encourages students to acquire key transferable skills, including analytical thinking and problem-solving, along with the ability to work effectively in teams and be able to present and communicate management ideas with confidence.
Curriculum
Identify industry challenges and resolutions
The subject content encourages students to identify a range of challenges for the industry: innovations in technology; tourism management strategies; progressive planning and policy directives; new methods of marketing, branding and re-branding; operational and strategic awareness, including awareness of other sub-sector industries (especially hospitality and events); ideas for business innovation; changing attitudes towards the use of the environment; and purposeful approaches to customer care. The programme will develop students' intellectual capabilities, especially critical evaluation, synthesis, reasoned argument and research, which all play a vital role in encouraging students to become autonomous learners.
Year 1
- The International Tourism Industry and Employability (30 Credits) - Compulsory
- Opportunities and Resources in Tourism (30 Credits) - Compulsory
- Tourism and Society (30 Credits) - Compulsory
- Marketing Theory and Practice (30 Credits) - Compulsory
Year 2
- Contemporary Tourism Management (30 Credits) - Compulsory
- Researching people and places (15 Credits) - Compulsory
- Experiential Learning (15 Credits) - Compulsory
- Tourism Business (15 Credits) - Optional
- Emerging Markets: China and Latin America (15 Credits) - Optional
- Responsible Tourism Management (15 Credits) - Optional
- Tourism Enterprise and Revenue Management (15 Credits) - Optional
- Aviation and Passenger Transport Management (15 Credits) - Optional
- Consulting Project in Tourism (15 Credits) - Optional
Year 3
- Tourism Policy Making (30 Credits) - Compulsory
- Creative Branding in Tourism (30 Credits) - Compulsory
- Developing Employability through Work placement Project (30 Credits) - Optional
- Social Media and Viral Marketing (15 Credits) - Optional
- Tourism Supply Chain and Sector Analysis (15 Credits) - Optional
- Heritage Tourism (15 Credits) - Optional
- Event Sector (15 Credits) - Optional
- Event Planning and Management (15 Credits) - Optional
- Hospitality Business Management (15 Credits) - Optional
- Customer Service Management in Tourism and Hospitality (15 Credits) - Optional
- Dissertation (30 Credits) - Optional
Admissions
Career Opportunities
As international tourism continues to grow, new opportunities for business and career development are created. Opportunities exist in such areas as travel media; event marketing, planning and management; travel agencies and tour operators; airlines, airports and other transport sectors; museums and theme parks; travel and tourism consultancy; hotels and other organisations in the hospitality sector; and the recreation and sports industries.
Opportunities not only exist in the private sector but also in the public (government) sector, e.g., National Tourism Boards. As the tourism industry is essentially a service sector industry, graduates often seek work in such sectors as banking, finance and retail.
Given that students have also gained relevant knowledge and skills in business and management, they can expect to find work in the world of marketing and human resource management, for instance. Graduates may go on to postgraduate study in ‘International Tourism Management’, or related areas associated with the hospitality and event industries. Additionally, they can opt for postgraduate programmes in business and management.