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Millennia Atlantic University Bachelor of Science in Retail and E-Business Entrepreneurship (BSREE)
Millennia Atlantic University

Bachelor of Science in Retail and E-Business Entrepreneurship (BSREE)

Doral, USA

4 Years

English

Full time

Request application deadline

Sep 2024

USD 56,760 *

On-Campus

* total tuition estimate

Introduction

The Bachelor of Science Degree with a major in Retail and E-Business Entrepreneurship is 120 semester hours in duration. The program is made up of three components. The first consists of 36 semester credit hours of general education. All courses are required.

The coursework in general education is designed to be broad-based and consists of coursework in areas such as the social sciences, mathematics, communications, and humanities. The second component is made up of 54 semester credit hours and provides an entrepreneurship core to all students enrolled in a bachelor’s degree program related to entrepreneurship. This component provides a strong emphasis on business development, management, business law, marketing, product development, and accounting, among other entrepreneurial areas of study. There are no electives available in this component of the program.

The third component is related to the more narrowly defined area of Retail and E-Business Entrepreneurship. This component consists of 30 semester credit hours and includes, among other areas of focus, coursework in financing and raising funds, retail merchandising principles, retail branding and buying, global sourcing, leadership, marketing, e-commerce, and organizational behavior. It also includes a capstone and final business concept pitch course (Retail Business Concept Development II) bringing together many of the essential entrepreneurship course elements for the student and resulting in the development of a final retail business concept pitch/plan. All courses are required.

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