Bachelor in Communication and Digital Marketing
Mykolas Romeris University
Key Information
Campus location
Vilnius, Lithuania
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
EUR 2,954 / per year
Application deadline
26 Jul 2024
Earliest start date
01 Sep 2024
Introduction
How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content?
All these questions and more are introduced, discussed, and answered while studying for your undergraduate degree in Communication and Digital Marketing.
Studying the field of communications in Lithuania, at one of the best universities in Vilnius, will provide you with a wholesome education in today’s fastest-changing field. Communication and Digital Marketing are moving quickly. Each day brings new challenges in creativity, social media management, and public relations. At MRU, our studies will help you learn to stay on top of digital marketing trends and teach you to transmit your creative ideas to the right audience.
In conjunction with detailed knowledge of digital marketing and communication studies, with us, you will also learn project management and creativity skills. This knowledge will be instrumental for you to build a successful career in the advertising and communications industry.
Study in Europe, in the progressive country of Lithuania, where e-business has taken root with the provision of the fastest internet in the world. Take your studies in English and learn one or more additional languages during your 3-year bachelor studies. To take full advantage of these studies, you will be required to wield your English at a B2 level or higher.
Like with every study program, choosing to study in Vilnius with MRU, you will be able to participate in the Erasmus+ program and go to your chosen European university to study and work an internship. You will receive 180 ECTS credits upon graduation. Students who have completed this course will be able to work as SEO or SEM specialists, as well as in marketing, communications, public relations, content management, and other marketing and creative industry fields.
MRU provides truly affordable studies. Scholarships are available for many students and more information on that can be found here. We also provide help with residence permits for all international students.
Admissions
Curriculum
1st Year
1 Semester
Compulsory Course Units
- Introduction to Studies 1
- Basics of Communication Theory
- Basics of Marketing and Social Networks
- Philosophy
- Psychology
- Professional Foreign Language (English / French / German) 1
2 Semester
Compulsory Course Units
- Introduction to Studies 2
- Basics of Public Relations
- Basics of Creative Industries
- E-business and E-services
- Creative Management and Leadership Methods
- Professional Foreign Language (English / French / German) 2
2nd Year
3 Semester
Compulsory Course Units
- New Media Communication and Journalism in the Era of Disinformation
- Digital Content and Computer Graphics
- Creative Writing and advertising Texts
- Ethics and Law Communication
- Alternatively elective course units
- Asian Community: Culture and New Media
- Integrated Project
4 Semester
Compulsory Course Units
- Introduction to Research Methodology
- Introduction to Digital Marketing
- Gamification Methods and Technologies
- Digital Advertising Design
- Term Paper
3rd Year
5 Semester
Compulsory Course Units
- Image Management
- Internship
- Alternatively elective course units
- E-publishing
- Information Crisis Management
- Production and Film Industry
6 Semester
Compulsory Course Units
- Compulsory course units
- Bachelor Thesis
- Elective Study Subject
Gallery
Scholarships and Funding
MRU seeks to ensure that all of our students receive high-quality education regardless of their financial situation, therefore, please find all the available scholarships for prospective international students listed below.
Note:
- All the listed scholarships are funded either by the Government of Lithuania or Mykolas Romeris University
- There might be additional funding from students’ countries of origin
- All EU citizens can apply for state-funded studies
- Scholarships for current international students are listed here
MRU Tuition fee waiver for Bachelor degree studies
Who can apply: applicants for Bachelor's degree studies who are citizens or permanent residents of Brazil, Colombia, Argentina, Azerbaijan, Kazakhstan, Moldova, Georgia (Sakartvelo), and Paraguay.
Financial provisions: The scholarship covers the full tuition fee for the whole period of Bachelor's degree studies* for students accepted in the academic year 2024/2025.
Criteria: the tuition fee waiver will be given to the best applicants according to their competitive grades and other academic achievements.
*The tuition fee waiver will be canceled if a student has at least one academic debt.
Program Tuition Fee
Career Opportunities
This program covers the topics of communication, marketing, management, design, and creativity that will be useful for working in business organizations or creative industries. After completing this program, students will be able to work in marketing, communication, and public relations departments, develop and implement digital marketing strategies, and work in the fields of analysis, content management, digital and communication project management and development.