Bachelor of Science in Business, Marketing

Our marketing major with a Bachelor of Science in Business (BSB) degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, “I’d like to do that.”

If you’re passionate about using the power of messaging to sell services and products or want to learn how to leverage the digital marketing landscape, Purdue University Northwest’s (PNW’s) marketing degree program is the ideal way to jumpstart a lucrative, dynamic career.

Without taking more than 120 credit hours, you can both earn the marketing major and a minor in Digital Marketing. The digital marketing minor gives you both a comprehensive foundation and hands-on learning in critical areas of digital marketing including both paid (advertising focused) and owned (company’s own website, email, social pages, etc.) areas. You’ll be able to say you’ve built websites, run search engine optimization strategies, analyzed and created email marketing campaigns, run social media campaigns, practiced paid digital search and placement campaigns, and competed in international digital marketing competitions. And, you will become Google Analytics certified which is an important credential if you want to work in this digital marketing. Whether you’re in the College of Business, or another college, this minor will give you the tools you need to succeed in the digital space.

Why study Marketing at PNW?

• Marketing majors engage with fast-paced experiential learning courses designed to simulate real-world challenges.
• Business and marketing courses focus your studies on a specific area of the field while building a foundation of knowledge applicable to many professional environments.
• We impart the expertise and critical thinking skills you need to adapt throughout your career to changing technology and new marketing concepts.

Highlights

In this program you’ll participate in a variety of instructor-led projects that feature real-world clients and scenarios, from developing an integrated marketing strategy to monitoring the performance of a digital campaign.

These experiences ensure you’ll enter the competitive and dynamic job market backed by a portfolio that demonstrates your expertise in marketing strategy and implementation.