Introduction
Overview
Create your own future by combining your chosen specialization with additional study areas.
Real-world learning
All courses provide real-world learning from your first semester, with a job-ready balance of communication skills and creative thinking. You'll get hands-on production experience in industry-standard newsrooms, studios, post-production and editing suites for radio, television, online and print production. You'll have access to the latest AV equipment and software, and 24-hour student computer labs.
Curriculum
Flexible course options
Customize your course to prepare for your professional future. You'll have depth in your major area of study and then choose from complementary study options across the faculty and university.
Double degrees
With a double degree, you'll gain an even broader range of skills and knowledge and greater career flexibility. This is a popular option for students seeking careers in support roles in the creative industries or wanting to work in a creative role in other industries. Double degrees are available for digital media, entertainment industries, journalism, and professional communication.
Courses informed by real-world research
Our world-leading Digital Media Research Centre (DMRC) is at the forefront of research into emerging technologies, social media and digital communication, and culture. We are ranked first in Australia and 24th in the world in communications and media studies research. Our communication degrees are informed by research insights, including projects on big data, locative media and smartphone cultures and practices that inform industry and organizations like YouTube, governments, and regulators. This research adds depth to your studies and provides information on the latest industry trends to help you in your career planning, as well as hands-on experience in current digital communication methods.
Specialisations
Bachelor of Communication (Advertising and Public Relations)
In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors.
Strategically exciting
You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities, and governments.
Globally relevant
Our lecturers have extensive real-world industry experience. You'll learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer. You will gain real-world practical experience for your employment portfolio which could include undertaking an internship, going on a study tour or working on a real-world project.
Bachelor of Communication (Digital Media)
Media is more fragmented than ever and consumption habits vary widely from generation to generation. But with each challenge comes new opportunities and you will learn to navigate your way through these 21st-century channels.
Bachelor of Communication (Entertainment Industries)
- Learn how creative content is produced, disseminated and consumed across a range of exciting media and entertainment industries.
- The curriculum focuses on cutting-edge trends and transformations in the global media and entertainment industries and includes fully integrated work experiences; practical, hands-on projects; international study excursions; and meaningful research opportunities.
- The course was designed in close collaboration with key media and entertainment industry professionals and draws heavily from the research of top scholars in the School of Communication.
- Choose a double degree with business or law to enhance your employment opportunities after graduation.
Entertainment is a global business characterized by constant change and transformation. The major film and television studios now compete against increasingly popular on-demand players, like Netflix and Stan. YouTube and Instagram produce their own slate of stars and celebrities, while the global popularity of eSports attracts the sort of revenue that makes headlines around the world. Australian pop stars take part in Eurovision, and the latest K-pop sensation springs up on Australian radio. Yet, despite the proliferation of entertainment industries and forms, the old adage still rings true: content is king.
Bachelor of Communication (Journalism)
The world is a noisy place. So much chatter. So many points of view. There's a flood of facts flowing through our phones. How many of these facts are true? And how can today's journalist report on news and feature stories that people can connect to? That's exactly what you're going to learn in this course.
Our journalism degree will prepare you for a changing world. You'll learn to prepare and present news and features for traditional outlets, as well as social media, podcasts, YouTube and emerging technologies.
Bachelor of Communication (Professional Communication)
Effective communication is a critical skill in today’s workplace, in every industry and sector. Expertise in creating powerful and persuasive messages will open the door to a wide range of career opportunities.
Learn from the best
The course is taught by highly experienced communicators and scholars. Visits and lectures from industry, work-integrated learning placements and projects, and international study options will provide you with real-world experience and contacts.
Connection to industry
You will benefit from connection to industry experts through experienced teaching and tutoring staff and guest lecturers. You will collaborate with students from other disciplines, to provide a richer learning experience that reflects real-world working environments you will experience in your career. You can even submit your university projects for recognition through industry awards.
Gallery
Career Opportunities
Communication career success
As a graduate, you'll have the foundation for success in a wide variety of communication and entertainment careers in Australia and overseas. You'll learn how to combine the practical skills and creativity that employers are looking for, and that also provide you with flexibility in your career.
Successful and recognized graduates include television journalists Leigh Sales, Conor Duffy, and Karl Stefanovic. Our graduates work in media, public relations and advertising agencies and consultancies, government and entertainment organizations, from the smallest to the largest, around the world.