BA (Hons) Advertising and Brand Design
Ravensbourne University London
Key Information
Campus location
Greenwich Peninsula, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Bring products and services to life.
Do you want to explore how the design of communication can influence perception and change behaviour? In this advertising and brand design course, you will develop ideas for brand communication, social media content, marketing strategy, and interactive experience. Develop and refine your own practice through engagement with evolving industry practices and emerging technologies. Work with massive brands like Apple and take your place within one of the fastest-growing sectors of the UK economy.
Why study this advertising and brand design degree?
- Be guided by industry professionals throughout your study
- Learn from the best and rub shoulders with mega-brands
- Fantastic industry links. Tap into internship opportunities with Apple, Sky Creative Agency and Barclays
- Boost employability in a large, diverse and ever-changing industry
- Upskill in pitching, team working and project management
- Explore cutting-edge digital and communication technologies
- Develop a professional portfolio through a carefully structured learning journey
Become a brand storyteller
Our students ‘learn with industry’ engaging with professional practice throughout the course. In the last three years, we have worked with global brands like Apple, Sky, Barclays Bank and The O2 and leading studios such as Moving Brands, Studio Blup, Kin+Carta and JKR. Most recently, we were privileged to work with Apple on an exhibition called Unsigned Stories, which is featured below.
This advertising and branding degree investigates how visual stories are deployed to bring products and services to life. You examine diverse areas of marketing, branding and advertising, including how to develop brand communication, social media content, marketing strategy and interactive experience. You will also learn to create graphic design communication for contemporary media platforms.
You will construct stories that connect strategically across print, social and online channels to engage audiences and influence perception. As well as exploring cutting-edge, such as apps, digital print, online media and mobile games, you will also examine traditional communication formats, like print-based media. This degree in advertising really will provide you with a solid grounding.
Creative advertising, social media, digital technology, communication, storytelling and brand design are all prominent branches on the all-encompassing marketing tree. They are also decisive factors in what makes many contemporary companies successful and stand out from the crowd. As such, when you graduate with a BA honours degree in Advertising and Brand Design at Ravensbourne University London, you will not just be given a robust foundation to help you move into your chosen field of expertise. You will also boost your all-around employability, developing a diverse skill set that is highly transferable.
Ideal Students
Aspiring brand storytellers who wish to propel products and services through a diverse range of creative strategies.
Curriculum
Year 1
This year's all about empowering you as an advertiser and brand strategist. It will focus on the development of core skills and will help you to understand key concepts and ideas related to advertising and branding.
You will examine the historical context of the discipline and explore creative principles through an investigation of industry-standard design processes. The year will end with the creation of a full strategic advertising campaign.
Year 2
The second year will be more exploratory. You will examine and challenge the conventions of the discipline and collaborate with other students in the department of Design Practice.
You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practices within our disciplines, such as social media content creation, audience participation and interaction, and experience design.
At the end of the year, you will take part in a series of live projects with major clients, such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.
Year 3
Your final year is all about developing the skills to truly engage with your audience.
You will personalise your practice and present ideas to the world. You will write a dissertation and, with the support of the tutors, create a series of self-directed projects.
This is an opportunity to explore personal interests related to advertising and branding. In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present work professionally.
Key study topics
- Branding & identity design
- Copywriting & creative strategy
- Campaign development
- Social media content creation and strategy
- Team-working & project management
- Interaction design
Admissions
Career Opportunities
When you graduate with our advertising degree, you could work in the following job roles within the creative industries:
- Creative Director
- Copywriter
- Digital Designer
- Brand Strategist
- Brand Communicator
- Creative Technologist
- Social Media Content Creator