BA (Hons) Fashion Buying and Brand Management (with Foundation Year)
Ravensbourne University London
Key Information
Campus location
Greenwich Peninsula, United Kingdom
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
Take your first steps in fashion buying and brand management
This is a 4-year degree which includes a preparatory first year as part of the BA Fashion Buying and Brand Management course. This 4-year option will suit you if you want more time to develop your skillset before starting year one of your undergraduate degree or if you do not fulfil the entry requirements of the 3-year course.
Your tutors will nurture your creative potential while you develop the skills you need to confidently enter the undergraduate study. You will develop communication, professional and entrepreneurial skills alongside research practice and ways of thinking that are essential to your continued success.
Fashion Buying with Brand Management (with Foundation Year) is not a standalone course: it is the first stage of a full four-year undergraduate degree.
Why study this course?
- Get prepared for year one of Fashion Buying and Brand Management
- Develop the essential practical, intellectual and transferable skills needed to enter the world of Advertising and Brand
- Learn about the creative economy
- Take your first steps into the world of fashion buying and brand management!
Curriculum
Year 0
The Foundation year (or year 0) is a preparatory year as part of the four-year BA (Hons) Fashion Buying and Brand Management.
Year 1
Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion.
They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature.
We encourage students to start thinking about their contextual studies research throughout this year.
Year 2
Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines.
Merchandising and visual merchandising are taught in the context of real industry practice.
Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.
Year 3
We ask students to show their contextual studies research in a written or visual dissertation.
They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand.
They will also write a market research report, create a brand proposal, range plan, and tech packs and produce a range of creative outcomes.
Admissions
Career Opportunities
Graduates will be able to pursue work in a number of fields including but not limited to:
Fashion buyer, merchandising, marketing, brand manager, trend forecasting, digital communications, data analyst/insights, sustainability coordinator, virtual showroom design, visual merchandiser, account strategist, online visual merchandiser, product developer, fabric buyer, digital fabric technologist, consumer experience manager, e-commerce manager, marketing manager, entrepreneur/business owner, managing director/CEO.