Bachelor in Marketing

Marketing Major

Saint Mary’s marketing major prepares students for a variety of careers in advertising, marketing management, marketing research, or sales.

Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services, and ideas in a global marketplace.

Enhance Your Experience

Students who major in marketing oftentimes pursue a double major or minor in strategic communication, digital graphic design, or public relations.

Advertising, marketing, and public relations managers; buyers and purchasers; management; consultants; market and survey researchers; sales supervisors; top executives.

Degree Requirements

Marketing Major, B.A.

A. All of the following:

• AC222 Accounting Concepts (3 credits)
• BU215 Business Statistics (3 credits)
• BU243 Business Computer Applications (3 credits)
• BU285 International Business Environment (3 credits)
• BU312 Business Law I (3 credits)
• BU452 Strategic Management (3 credits)
• EC261 Principles of Microeconomics (3 credits)
• EC262 Principles of Macroeconomics (3 credits)
• FN341 Corporate Finance (3 credits)
• MG219 Principles of Management (3 credits)
• MK217 Principles of Marketing (3 credits)
• PH362 Business Ethics (3 credits)

B. Mathematics: one of the following:

• (either M148 and M149 or M145 or M151):
• M145 Finite Mathematics (3 credits)
• M148 Calculus I with Precalculus (part 1) (4 credits)
• M149 Calculus I with Precalculus (part 2) (4 credits)
• M151 Calculus I (4 credits)

C. All of the following:

• MK352 Digital and Social Analytics (3 credits)
• MK360 Consumer Behavior (3 credits)
• MK371 Professional Selling and Sales Management (3 credits)
• MK372 Advertising and Promotions (3 credits)
• MK411 Marketing Research (3 credits)
• MK434 Marketing Management (3 credits)