
BA in
Honors B.A. in Social Communication Saint Paul University

Introduction
Social communication explores how information is perceived, transmitted, and understood. It also looks at the impact on society of various means of communication. Social communication includes the cultural, political, and sociological aspects of communication.
Offered by the Faculty of Human Sciences, the Social Communication undergraduate program equips students with a range of communication tools to help them understand our world and interact with it.
In addition to the foundational courses,* the program provides students with theoretical and practical knowledge of the multiple aspects of communication: the history of media and communications, globalization and social media, social marketing, ethics, and organizational communications. Students are also given an opportunity to explore specific subjects in greater depth.
*The foundational courses are a compulsory part of every bachelor’s degree program offered at Saint Paul University.
Program Outcome
What you’ll learn
During your studies, you will acquire a solid foundation in planned communications, acquire excellent analytical skills, and broaden your understanding of communication theory. You will also learn how to express your point of view in professional-caliber writing, and how to develop and assemble multi-platform audiovisual productions.
Admissions
Curriculum
Foundational Courses (12 units)
Compulsory Courses: 12 units
- Approaches in the Humanities: Interpreting the Human Experience
- People, Social Justice and Ecology
- Critical Analysis, Reading and Writing Academic Works
- The First Peoples of Canada
Discipline-Specific Courses (60 units)
Compulsory Course: 36 units
- Introduction to New Media
- Communication Research and Methodology
- Communication and Organizations
- Media and Ethics
- Introduction to Communication
- Communication Plan
- Theories of Mediated Communication
- Psycho Sociology of Mass Communications
- Theories of Social Communication
- Introduction to Public Relations
- Argumentation and Persuasive Communication
- Stakes Analysis
Optional Courses: 24 units
9 units from:
- Electronic Journalism
- Print Media: Writing Principles
- Interpersonal Communication
- Conceptions of Society
- Special Topics in Social Communications I
- Strategic Communication Tools
9 units from:
- Social Marketing
- Media and Great Social Debates
- Professional Ethics in Communication
- Creating Media Programming
- Photography: Semiology of Image
- Content Analysis
- Special Topics in Social Communications II
- Internship I
- Knowing the Media
- Contemporary Journalism Practices
6 units from:
- Social Communications and Social Media
- Media and Religious Traditions
- Communications for Sustainable Development
- Communication and Anthropology
- Internship II
- Research or Directed Study
Elective Courses (48 units)
Students choose 48 units or complete a minor (30 units) and 18 units.
6 units must be of 3000 or 4000 levels.
Career Opportunities
- Advertising manager
- Columnist
- Communications officer
- Facilitator/presenter
- Filmmaker
- Journalist
- Lobbyist
- Media relations specialist
- Multimedia scriptwriter
- Philanthropic communications consultant
- Press secretary
- Public relations officer
- Radio, TV, video producer
- Reporter
- Researcher
- Web content manager