BSc (Hons) in Marketing
Sunway University
Key Information
Campus location
Shah Alam, Malaysia
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
USD 27,218 *
Application deadline
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Earliest start date
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* estimated total fees
Scholarships
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Introduction
This specialized degree is a dynamic program encompassing the multifaceted components of marketing. Central to the program design is a focus on understanding consumer behavior as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialized marketing fields such as branding, services, relationship, and digital marketing, you will learn how to create value for both the firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well-implemented marketing strategy. This program also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision-making competency to address real-world marketing challenges. With an emphasis on innovation and creativity, this program grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice and prepares you for the workforce.
On successful completion of the program, the graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Intakes
January, April, and September
Duration
3 Years Full-Time
Why Study Here?
Holistic Education
The US education system is one of the most flexible in the world, offering students unlimited choices of courses and focusing on an all-around learning experience. Adopting the US liberal arts approach of inclusiveness, industry relevance, and flexibility, Sunway ADTP has a strong track record of producing well-rounded students equipped for American higher learning.
Seamless Transfer into American Universities
We engage professors from US universities to deliver parts of our academic content. Each year, more than 100 US universities visit Sunway University providing a valuable opportunity for students to engage with and seek advice from admission counselors. We also host representatives from Western Michigan University (WMU) on campus who provide counseling services to students transferring to WMU.
Academic Mentorship and Support
Each ADTP student is assigned an academic advisor who will provide academic guidance and support. Our student-lecturer engagement is high extending over and beyond the classroom. One in four of our lecturers consistently receives “excellent teaching” awards.
Extracurricular Advantage
Each semester our students engage in out-of-class activities e.g. running projects and charity programs as part of their assignments, volunteering in cultural performances, or participating in international conferences. We celebrate bank holidays like Martin Luther King, Jr. Day, Independence Day, and Thanksgiving.
University Placement Guidance
We conduct workshops on all aspects of the transfer process—from selecting suitable universities and preparing applications to transitioning abroad. Our “Freshman Seminars” equip students with skills to succeed as a freshman. Our placement team continually supports students to transfer into “best fit” colleges. We receive study-abroad-semester students from US and non-US universities each year, many of which are our alumni for summer semesters. On top of our summer semester subject offerings, we support our alumni by providing referrals, offering proctoring services, and providing internship opportunities.
Gallery
Admissions
Curriculum
Programme Structure
Year 1
- Accounting for Decision Making
- Introductory Economics
- Principles & Practice of Management
- Principles of Marketing
- Business Statistics
- English for Business
- Principles of Business Finance
- Business Law
Year 2
- Consumer Behaviour
- Marketing Management
- Marketing Channels
- Marketing Research
- Integrated Marketing Communication
- Relationship Marketing
- Services Marketing
- Communication Skills
Electives (Choose any 1 in Year 2)
- Professional Sales Management
- Brand Management
- Publicity and Media Writing
Year 3
- Research Project (Part 1)
- Research Project (Part 2)
- International Marketing
- Strategic Marketing
- Internship
- Business-to-Business Marketing
- Marketing Planning and Execution
- Digital Marketing
- Business Ethics & Social Responsibilities
Electives (Choose any 2 in Year 3)
- Entrepreneurship
- Product Innovation and Commercialisation
- Sustainable and Social Marketing
- Retail Marketing
Additional MOHE compulsory General Studies subjects
for Local Student
- Malaysian Studies 2
- Appreciation of Ethics and Civilisation
- Community Service
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
for International Student
- Malay Language for Communication 2
- Appreciation of Ethics and Civilisation
- Community Service
Career Opportunities
Career Prospects
- Chief Executive Officer
- Chief Marketing Officer
- Product Manager
- Brand Consultant
- Supply Chain Manager
- Key Accounts Specialist
- Retail Expert
- Consumer Research Analyst
- Advertising & Promotions Specialist
- Marketing Consultant Professional
- Management Consultant Professional
- Customer Relationship Manager
Scholarships and Funding
About the School
Questions
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