Bachelor in
Bachelor in - Marketing
"The Pennsylvania State University Penn State Smeal College of Business"
Key Information
Campus location
State College, USA
Languages
English
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Sep 2023
Scholarships
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Introduction
Marketing is a broad field with the primary purpose of generating demand for an enterprise's products or services. It involves understanding consumer behaviour and research to determine consumer preferences and guide firms in dealing with those preferences.
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