Double Bachelor's Degree in Business Analytics and Economics

The ideal profile for future students of the Double Degree in Business Analytics and Economics includes motivated individuals who are capable of understanding the needs of others and providing solutions to their problems.

Although the degree belongs to the field of Social Sciences, the incoming profile of high school students should be scientific or technical. The student should have:

• Broad-spectrum curiosity.
• A desire to continually innovate and learn, not settling for what is already known.
• The ability to solve complex problems.
• Knowledge of how to turn data into relevant information.
• The development of a critical mindset towards approaching mathematics and numbers.
• The ability to use shortcuts to help understand information (as they are not mathematicians or engineers).

Curriculum designed by specialists to train a professional to handle with solvency the essential tools of management and business management and the basic tools of the creation and processing of data, applied to decision-making and business management.

The double degree, of a practical nature, is focused on business decision-making based on large quantities of data and the new digital economy, with a global and sustainable perspective.

First semester

• Fundamentals of Business Management
• Mathematics I: Algebra and Calculus
• Accounting I
• Finance I
• Fundamentals of Company Rights
• Statistics I
• Fundamentals of Programming I
• Statistics II
• Fundamentals of Programming II
• Accounting II
• Economic History and History of Economic Thought
• Finance II
• Mathematics II: Economics

Second semester

• Data Structure
• Macroeconomics I
• Microeconomics I
• Databases
• Econometrics I
• Statistical Analysis Tools
• Macroeconomics II
• Microeconomics II
• Econometrics II
• Marketing
• Law Applied to Data Processing
• Practical Research - digital tools - LAB
• Decision-making Workshop I

Third semester

• Data Engineering I
• Foreign Language I
• Internet Data Analysis
• People Management
• Game Theory
• Dynamic Macroeconomics
• New Work Methodologies and Organisation
• The Internet of Things
• Data Engineering II
• Ethics and Professional Efficiency
• Financial Decision-Making Workshop
• Financial Products and Risk Management
• Human Resources Decision-Making Workshop
• Technological Innovation - EconomicLAB

Fourth semester

• International Taxation

• Public Economics

• Business Analytics

• Strategic Management

• Sources of Information

• Temporary Models and Series in Economics

• CRM Tools

• Digital Ecosystem

• Economic Growth

• New Economy I - Sustainable and Circular Economy

• Internships I

• End-of-Degree Project Business Analytics

Fifth semester

• New Economics II. Neuroeconomics

• International Taxation

• International Areas and Markets

• Relational Impact and Influence

• Fundamental and Technical Investment Analysis

• International Economic Law

• International Economic Bodies

• Innovation and Entrepreneurship

• Entrepreneurial Leadership

• External Student Internship

• End-of-Degree Project in Economics

Internships

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do voluntarily).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enroll in the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any academic year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

Basic Competencies

• CB1: Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study.
• CB2: Students know how to apply their knowledge to their work or vocation in a professional manner and possess the competencies that are usually demonstrated through the development and defence of arguments and problem-solving within their area of study.
• CB3: Students can gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.
• CB4: Students can transmit information, ideas, problems, and solutions to both specialized and non-specialized audiences.
• CB5: That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Cross-disciplinary competencies

• CT01: Ethical values: Ability to think and act according to universal principles based on the value of the person that is aimed at their full development and that entails a commitment to certain social values.
• CT02: Autonomous learning: Set of skills to select search strategies, analysis, evaluation, and management of information from different sources, as well as to learn and put into practice independently what has been learned.
• CT03. Teamwork: Ability to integrate and collaborate actively with other people, areas, and/or organizations to achieve common goals.
• CT04. Written communication / Oral communication: Ability to transmit and receive data, ideas, opinions, and attitudes to achieve understanding and action, being oral which is done through words and gestures and, written, through writing and/or graphic supports.
• CT05. Analysis and problem-solving: Being able to critically evaluate information, decompose complex situations into their constituent parts, recognize patterns, and consider other alternatives, approaches, and perspectives to find optimal solutions and efficient negotiations.
• CT07. Leadership: To be able to orient, motivate, and guide other people, recognizing their abilities and skills to effectively manage their development and common interests.
• CT08. Entrepreneurship: Ability to assume and carry out activities that generate new opportunities, anticipate problems, or involve improvements.
• CT09. Global mindset: Being able to show interest in and understand other standards and cultures, recognizing one's predispositions, and working effectively in a global community.

Specific competencies

• CE1. Ability to know and understand the concept of company and entrepreneur and their role in a market economy.
• CE2. Ability to gather and interpret information to build and implement a strategic plan: external and internal strategic analysis; formulation, choice, and implementation of corporate and competitive strategies and strategic control.
• CE3.Ability to understand and analyze financial markets, their structure, agents, and products.
• CE4.Ability to analyze and evaluate the competitive environment of the company and markets and to integrate this analysis when undertaking new challenges.
• CE5.Ability to identify and understand the accounting area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
• CE6.Ability to identify and understand the human resources area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
• CE7. Ability to identify and understand the marketing and commercial areas in the company, to apply the different tools available for their management, as well as to know the main relationships with other departments.
• CE8. Ability to analyze, integrate and evaluate information from the legal environment, necessary for decision-making.
• CE9. The ability to analyze, integrate, and evaluate information from the sociocultural environment, is necessary for decision-making.
• CE10. Ability to analyze, integrate, and evaluate information from the economic environment, necessary for decision-making.
• CE11. Ability to value and apply principles of social responsibility in the company, paying particular attention to environmental management, oriented to compliance with current legislation, and as a source of opportunities for the reinforcement of the image and the productive process in the company.
• CE12. Effective communication and negotiation skills in the professional field of business administration.
• CE13. Ability to understand and analyze consumer behaviour: evaluate and predict behaviours and trends in the different audiences in which consumers are classified about a particular product or service, both geographically and culturally or in terms of population segments.
• CE14. Knowledge of statistical and econometric tools for the analysis of economic and business variables.
• and improvement of their competitiveness.
• CE18. Ability to solve complex problems in situations that require information search in the different functional areas of the company.
• CE19. Ability to make business decisions based on objective data on which to base such decisions.
• CE20. Ability to develop a study plan of business variables and indicators.
• CE21. Ability to segment and select the target audience appropriate to the interests of each business initiative.
• CE22. Ability to select and apply the most appropriate analytical tools for each situation of the company.
• CE23. Ability to select, parameterize, and manage metrics related to the sources of information according to each area (marketing, finance, etc.).
• CE24. Ability to identify the information needs, depending on the objectives set.
• CE25. Ability to explore new sources of information and ways to apply solutions in different situations and sectors.
• CE26. Critical spirit to question data or truths assumed from previous data.
• CE27. Ability to adapt to an environment with an excess of information and data ("intoxication"), without losing sight of the objectives
• CE28. Ability to understand and know the "data cycle": data acquisition and creation, information construction, analysis, and visualization.
• CE29. Ability to ask the right questions, about the expected knowledge objective, to be translated into the right queries to be formulated to the data warehousing system.
• CE30. Ability to work and develop in multidisciplinary and multicultural teams, combining information from different sources for an optimal result.
• CE31. Ability to manage uncertainty due to the constant change of information sources.
• CE32. Business orientation: demonstrate in decisions that the cost of obtaining information should be lower than the benefit of its application.
• CE33. Ability to handle with fluency and technical solvency computer tools for statistical processing and other tools such as simulators.

As a graduate in Business Analytics and Economics, you will be able to develop key positions of responsibility and management in the different strategic areas of the company, in which data analysis and its interpretation for decision-making are crucial. You will be able to develop your knowledge in consulting and advisory companies, as well as in the departments of Business Intelligence, Business Strategy, Strategic Analysis, Digital Marketing, Operations, etc.; to direct these departments and, ultimately, the management of the company.

Together with the development of the subject Programming Fundamentals I, you will be able to prepare for the Python Institute's Certified Python Programmer Basic Level certification. The Internet Data Analysis course prepares you for the Google Analytics certification.

• Managerial positions in business organizations
• Consultancy
• Financial Markets
• Entrepreneurship
• Public service