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University of Europe for Applied Sciences BSc Digital Business & Data Science
University of Europe for Applied Sciences

BSc Digital Business & Data Science

6 Semesters


Full time

Request application deadline

Sep 2024

EUR 708 / per month *


* EU applicants / non-EU applicants: EUR 12,100 yearly


Learn how to apply cutting-edge analytics tools on Big Data to facilitate mission-critical management decisions and graduate into one of the leading segments of Industry 4.0.

Nowadays, the research and study of social sciences of the internet (life online) are so relevant for people, businesses, and governments that will play competitive advantages in regional, country, and global landscapes in the short future.

Moreover, the paradigm changed from an economy based on natural resources, physical inputs, and value chains based on physical infrastructure into one based on new knowledge, and digital technology. Thus, decision-making processes and global value chains become more and more influenced by digital tools and systems, social networks, and consumer data.

There are driving forces - political, social, cultural, economic, and technological factors - that are promoting a disruptive change in digital ecosystems: firstly, the Internet of Documents (Adobe), secondly, the Internet of Commerce (Amazon, eBay, Alibaba, etc.), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. program offers students an insightful view into the future.

This transformation - also called the Fourth Industrial Revolution - is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technology convergence, business modeling, consumer behavior, brand management, social media marketing and communication, online sales, and customer relationships management. The same goes for process reengineering, operations, and supply chain management systems. Last, but not least, it is shaping data science and new knowledge, data security and privacy, corporate governance, and policymaking.

This study program is aimed specifically at students who are curious and have the creativity to imagine and the aspiration to learn and develop something new that impacts the world and changes their lives.

Our students have multidisciplinary backgrounds, different nationalities, diverse cultures, and multiple perspectives. You will learn how to develop entrepreneurial and innovative projects that combine new knowledge of digital technologies and business administration & management while responding to disruptive corporate industry challenges. If you want to engage in an advanced content curriculum and innovative pedagogy experience, while interacting with a highly qualified faculty team, who will support you individually along with the program and beyond, then the Digital Business & Data Science B.Sc. program is a differentiator.

Course Requirements

Application requirements:

Please note: All documents in a different language require an official translation to English or German.

  1. Application form
  2. High school/bachelor diploma and transcripts (Or equivalent occupational diploma officially translated to English or German.)
  3. Language Proficiency* (or request to waive**)
  4. CV
  5. Copy of Passport
  6. Letter of motivation
  7. Non-EU applicants only: €3,000 deposit (This reservation fee will be deducted from the total amount of study fees)

Once the application is complete, the student is required to complete an online test (UE sends the login details). The online test is an intelligence structure test. The students are not required to study for this test.

*Language Proficiency:

Please note: German-taught programs need both English / German language certificates.

  • IELTS 5.5 overall
  • TOEFL iBT72
  • TOEFL ITP (paper based) 543
  • Pearson Test of English (Academic) 59
  • Pearson Test of English (General) Level 1
  • Cambridge English Advanced and Proficiency 160 overall
  • Cambridge Exam First (FCE)
  • TOEIC Listening/Reading 785, Speaking 160, Writing 150
  • PASSWORD 5.5 (no less than 5.0 in each component)
  • EF SET (50-minute Test) 51 (only for students applying with an MOI (Medium of Instruction) letter)
  • Duolingo 90

**Language Waiver:

To request a language test waiver, you must have studied in a country where the official first language is English:

  • At least nine months in duration;
  • Full-time;
  • Undertaken at a recognized institution where teaching and assessment throughout the course are entirely in English;
  • Has been completed within 2 years of the start date of the course to which you are applying;
  • Medium of Instruction (MOI) should indicate English + EF SET or any accepted English proficiency certificate requested.


  • Degree: Bachelor of Science (B.Sc.)
  • Possible places of study:
    • Berlin
    • Hamburg (accreditation in preparation)
  • Language of instruction: English: Berlin & Hamburg
  • Semester abroad: 4th semester
  • Semester start dates:
    • Winter semester: September
    • Summer semester: March
  • Credit Points: 180 ECTS
  • Options for specialization:
    • Customer Relationship Management
    • Marketing
    • Entrepreneurship
  • Highlights:
    • Study in small groups and a friendly atmosphere at an international campus with renowned lecturers. Selectable specializations, practical projects, field trips, and semesters abroad provide great career opportunities.

What makes it outstanding to study at the University of Applied Sciences Europe

The University of Applied Sciences Europe is an accredited higher education institution awarded with multiple prices. We emphasized internationality. That's why we were ranked as "one of the best 25 international private universities in Europe" (U-Multirank 2020). Our many international students come from all over the world to pursue a highly valued (state and FIBAA-recognized) German degree that is entirely taught in English. Also, we are ranked as one of the best universities in Germany in the field of business studies (U-Multirank 2020).

At the University of Applied Sciences Europe, you will study in small course groups. We guarantee you individual mentoring and close contact with the lecturers. Our professors are leading experts in their fields with outstanding teaching, research, and business success.

Moreover, we also value the linkage between higher education and the corporate industry ecosystem. The theory you learn will find a practical approach in several project weeks. The variety of interdisciplinary courses gives you the chance to determine the content of your studies. We offer modern equipment like projectors in every room, Mac pools, SW programs, and more.

The program - courses and semester abroad

In the first part of your studies you will gain knowledge in the following fields:

  • Quantitative Methods & Mathematics for Digital Technologies
  • Economics
  • Business Administration, Management, Law, Accounting, Finance, Operations
  • Digital Transformation, Digital Marketing, E-Commerce, and IT Services Management
  • Data Structure & Algorithms and Fundamentals in Programming
  • Soft skills & English

Before you start your semester abroad – at one of our partnered institutions, you can start an internship at one of our partnered companies. We value very much our network-based innovation system.

In the 5th and 6th you will learn deeper and advanced knowledge in the following areas:

  • Data Science & Analytics, Advanced Programming, and Engineering & Development
  • Networks and Cybersecurity
  • Customer Relationship Management
  • Marketing
  • Entrepreneurship

In the last stage, you will work on a business/technological project and, finally, on your Thesis for your degree in Bachelor of Science (B.Sc.).

Your career options with a degree in Digital Business & Data Science

This bachelor's program is for strategic leaders, entrepreneurs of digital and disruptive businesses, innovators, and digital marketers. It is also for technology strategists, data scientists, and software and web developers of the most innovative businesses and technical solutions to serve customers and add value to partners within global ecosystems.

Professional Opportunities

  • Digital Business Leader and Strategist
  • Digital Business Development Manager
  • Digital Innovation Manager
  • Digital Product & Service Designer and Developer
  • Digital Marketing Manager
  • Data Scientist Manager
  • Digital Research & Development Manager
  • Software Developer, Web Developer, App Developer
  • Digital Business Consultant
  • Chief Executive Officer
  • Chief Digital Transformation Officer
  • Chief Digital Marketing Officer
  • Chief Digital Sales Officer
  • Chief Digital Operations Officer

What is Digital Transformation?

  • It is the new investment in technology, platform business models, systems, processes, tools, servers, cloud solutions, and digital equipment to drive new value for customers and employees and compete in an ever-changing digital economy.
  • It doesn’t solely focus on technology. Early in its rise through the hype cycle, digital transformation was largely technology-centric with a majority of its audience consisting of CIOs, IT professionals, vendors, integrators, and consultants. But, not anymore.
  • It is about change, innovation, and leadership, i.e., is part of technology, but also part of human

Industry 4.0

Since the 1990s' the internet exploded and connected almost 1 billion users - the first wave, in the 2000s' users, connected almost reached triple, with another 2 billion - in the second wave, but nowadays digital connections are embedded in most aspects of our daily lives. By the end of 2018, the value of global information technology in industry 4.0 eclipsed the $4.8 trillion mark in 2018, and it is still growing in 2019 and the coming years.

In 2008, the number of "things" connected to the internet exceeded the number of people on earth.

Application process

You can apply a year in advance for your desired starting semester.

To qualify for a bachelor's degree at the University of Applied Sciences Europe, you must meet the following requirements:

  • Online application
  • Certified copy of your high school diploma or equivalent occupational certificate
  • Entrance examination
  • Personal interview (e.g., via Skype)
  • Good English language skills

About the School