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UIE | Universidad Intercontinental de la Empresa Degree in Digital Business Administration
UIE | Universidad Intercontinental de la Empresa

Degree in Digital Business Administration

4 Years

English, Spanish

Full time

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EUR 9,780

Blended, On-Campus


The Degree in Digital Business Administration combines Business Management, Digital Marketing, Electronic Commerce and Information Technology (ICTs).

Upon completion, you will become a professional capable of helping companies advance in their digitization processes or create businesses on the basis of the digital economy. Undoubtedly, an increasingly necessary profile and with high demand in the labor market.

In the degree in Digital Business Administration

  • You will acquire an integrated vision of the company, from a managerial point of view and also of the main functional areas: finance, human resources, operations, marketing, etc.
  • You will approach the analysis of the different business models from a strategic point of view, learning to formulate and develop projects that allow the digitalization of business processes and communication with customers.
  • You will become a knowmad, "nomad of knowledge and innovation", to successfully face the challenges of today's company, where technologies and digital channels are being configured as essential support.
  • You will develop skills related to the digital world and key technologies for data analysis. For example e-commerce, digital marketing and communication in social networks, the application of big data tools and artificial intelligence, security and data protection, intelligent process automation, agile project management, etc.
  • You will boost your international profile through a study program in which the sixth semester will be taught in English. In addition, we will accompany you in a process of progressive training in this language so that you reach the B2 level required for that semester.
  • You will live the reality of the company on campus from day one, thanks to the modern practicum developed by UIE. This includes activities such as: workshops, visits to companies, conferences, meetings with entrepreneurs and managers, etc.
  • You will learn from professionals with extensive experience and accredited academic qualifications, a key aspect for you to "learn to do".
  • We will provide you with your first work experience through the internship program, which is part of the contents of the degree.

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