BA (Hons) Business and Marketing

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How You Study

From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.

The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.

Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and career advice.

The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students in this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow-up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study

First Year

• Data Analytics for Business (Core)
• Finance for non-specialists (Core)
• Organisational Behaviour (Core)
• Principles of Marketing (Core)
• Professional Development (Core)

Second Year

• International Business Environment (Core)
• Operations Management (Core)
• Business English and Communication A (Option)†
• Business English and Communication B (Option)†
• Finance for Business (Option)†
• Innovation Management (Option)†
• LIBS International Year Abroad (Option)†
• Principles of Project Management (Option)†
• Professional Practice (Option)†
• Services Marketing and Relationship Strategies (Option)†

Third Year

• Digital Marketing and E-Commerce (Core)
• Independent Project - Research (Core)
• Independent Project - Responsible Enterprise (Core)
• Independent Project- Negotiated Client-Based Project (Core)
• Leadership Practice (Core)
• Business Ethics in the 21st Century (Option)†
• Essential English Leadership Skills A (Option)†
• Essential English Leadership Skills B (Option)†
• Financial Management For Business 1 (Option)†
• Financial Management For Business 2 (Option)†

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

How You Are Assessed

The way students are assessed in this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

How You Study

From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programe, and students have the ability to develop digital skills from the outset.

The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.

Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and careers advice.

The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students on this programe learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.