BA (Hons) Marketing and Advertising
University of Lincoln
Key Information
Campus location
Lincoln, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 4 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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* per level international students | UK students: £9,250 per level
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Introduction
Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.
BA (Hons) Advertising and Marketing at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives, becoming creative problem solvers while gaining key communication, presentation, and teamwork skills.
The course aims to introduce students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. The importance of digital marketing is acknowledged throughout the programme.
How You Study
In the first year, students are introduced to the foundations of advertising, marketing, and business, including examining organisational behaviour and understanding business data.
In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing.
In the final year, modules focus on specific areas of marketing, media, branding, and advertising, alongside an independent project where students can choose their focus within the field of advertising and/or marketing.
The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support during the process if required.
Modules
First Year
- Data Analytics for Business (Core)
- Finance for non-specialists (Core)
- Organisational Behaviour (Core)
- Principles of Marketing (Core)
- Professional Development (Core)
Second Year
- International Business Environment (Core)
- Services Marketing and Relationship Strategies (Core)
- Professional Practice (Option)†
- Study Abroad Replacement Credit (1) (Option)†
- Study Abroad Replacement Credit (2) (Option)†
- Study Abroad Replacement Credit (3) (Option)†
- Study Abroad Replacement Credit (4) (Option)†
Third Year
- Digital Marketing and E-Commerce (Core)
- Media Planning for Advertising (Core)
- Independent Project - Research (Option)†
- Independent Project - Responsible Enterprise (Option)†
- Independent Project- Negotiated Client-Based Project (Option)†
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
The degree uses a range of assessment types which can assess individual performance and group performance to reflect the variety of learning styles in students. Assessments can include coursework such as written assignments, essays, reports, portfolios, and reflective logs; practical work including presentations, exhibitions, role play, and oral assessments; and exams including in-class tests or written exams.
The Advertising and Marketing course aims to provide timely feedback to students. Feedback is designed to identify areas of strength, weakness, and improvement in a student's work to support learning throughout the degree. Where possible feedback is available electronically. Students have access to one-to-one meetings to receive personalised feedback about their performance.
Scholarships
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
Entry Requirements
United Kingdom
- A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).
- International Baccalaureate: 29 points overall.
- BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
- T Level: Merit
- Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
- A combination of qualifications which may include A Levels, BTEC, and EPQ.
- Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.
The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
International
Non-UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
International students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element.
Accreditations
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
Work Placement Year
All full-time students on this course have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Students are encouraged to obtain placements in industry and do this independently, although tutors may provide support and advice during this process.
Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes.
Optional International Year Abroad
All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year.
The IYA enables students to study in a cross-cultural environment with wider cultural experience and can enhance their future employment opportunities by increasing their cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students within Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one-semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. On successful completion, the degree title has the addition (International Year Abroad).
Course fees (for the time spent studying) are covered. However, students will need to cover costs for flights, accommodation, and living expenses (which will vary by country). There are opportunities for additional funding through scholarships (dependent on availability).
Optional Field Trips
Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.
Business Society
The Business Society is open to all students within the Business School. The group organises networking activities, trips, guest lectures, and social events, and is a great way to socialise with fellow students.
"I would recommend Advertising and Marketing to anyone who is looking for a career in the industry. The course is led by fantastic lecturers and it didn’t just open my eyes to the world of Advertising and Marketing, it also helped to develop my passion for the subject."
Tom Porter, BA (Hons) Advertising and Marketing graduate
Career Opportunities
Studying Advertising and Marketing at Lincoln can open up a range of opportunities and lead to careers in communications, marketing, market research, and project management. Previous graduates have progressed to careers within a range of industries and businesses (both large and small) such as Ogilvy, Airbus, Amazon, Asos, Bosch, Enterprise, Sky, Sony, and Twitter.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
Admissions
Curriculum
How You Study
Key aspects of the industry are explored and debated as students move from a general business, marketing, and advertising grounding in year one to more specialist modules in years two and three. The focus is on building marketing and advertising competencies, such as creativity, problem-solving, oral and written presentation, and persuasive communication.
In the first year, you are introduced to the foundations of marketing, advertising and general business, including examining organisational behaviour and understanding business data.
In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing. In the final year, modules explore specific areas of marketing, media, branding, and advertising, alongside an independent project where you can choose to focus within the field of advertising and/or marketing.
First Year
- Data Analytics for Business (Core)
- Finance for non-specialists (Core)
- Organisational Behaviour (Core)
- Principles of Marketing (Core)
- Professional Development (Core)
Second Year
- International Business Environment (Core)
- Services Marketing and Relationship Strategies (Core)
- Professional Practice (Option)†
- Study Abroad Replacement Credit (1) (Option)†
- Study Abroad Replacement Credit (2) (Option)†
- Study Abroad Replacement Credit (3) (Option)†
- Study Abroad Replacement Credit (4) (Option)†
Third Year
- Digital Marketing and E-Commerce (Core)
- Media Planning for Advertising (Core)
- Independent Project - Research (Option)†
- Independent Project - Responsible Enterprise (Option)†
- Independent Project- Negotiated Client-Based Project (Option)†
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
The degree uses a range of assessment types which can assess individual performance and group performance to reflect the variety of learning styles in students. Assessments can include coursework such as written assignments, essays, reports, portfolios, and reflective logs; practical work including presentations, exhibitions, role play, and oral assessments; and exams including in-class tests or written exams.
The Advertising and Marketing course aims to provide timely feedback to students. Feedback is designed to identify areas of strength, weakness, and improvement in a student's work to support learning throughout the degree. Where possible feedback is available electronically. Students have access to one-to-one meetings to receive personalised feedback about their performance.
Accreditations
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
Gallery
Program Outcome
How You Study
Key aspects of the industry are explored and debated as students move from a general business, marketing, and advertising grounding in year one to more specialist modules in years two and three. The focus is on building marketing and advertising competencies, such as creativity, problem-solving, oral and written presentation, and persuasive communication.
In the first year, you are introduced to the foundations of marketing, advertising and general business, including examining organisational behaviour and understanding business data.
In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing. In the final year, modules explore specific areas of marketing, media, branding, and advertising, alongside an independent project where you can choose to focus within the field of advertising and/or marketing.
Scholarships and Funding
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
Several scholarship options are available. Please check the university website for more information.
Program Tuition Fee
Career Opportunities
Some of our most recent graduates have gone on to work in marketing roles for Amazon, Asos, Next, Center Parcs, and Joules, while others have moved into marketing and digital marketing agencies, including large companies such as Nielsen and Twitter. Graduates have also taken advertising agency roles in organisations including Ogilvy and VCCP.