Bachelor of Commerce (Marketing)

Marketing is the activities, institutions, and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value to consumers, clients, and society. It's about everything from establishing who the customer is to develop a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organizations, even small business operators, and not-for-profit institutions.

This degree

After a common first year in business, you can specialize in Marketing from your second year. Graduates take many different directions including advertising, digital marketing, social marketing and creating and marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning.

What you will study

You will study how consumers behave, how organizations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organizations manage marketing successfully. You will have the opportunity to deepen your understanding of key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

Additional Information:

The full Marketing major can be studied at Wollongong and South Western Sydney. First and second-year subjects can also be completed at the following locations:

• UOW Batemans Bay - UAC 753604

• UOW Bega - UAC 753605

• UOW Shoalhaven - UAC 753603

• UOW Southern Highlands - UAC 753606

• UOW Southern Sydney - UC 753607

Course Learning Outcomes

Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate:

Entry Requirements

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.

In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.

The Faculty of Business is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions that champion responsible management education, research and thought leadership.

Why choose this course

UOW Business students experience a modern curriculum that doesn’t merely teach business theory but applies it to everyday business contexts. We develop professionals, managers and business leaders with critical thinking skills who will succeed in their chosen fields.

You have the opportunity to gain practical, real-world experience and make professional connections that will help launch your career, including the opportunity to participate in our Business Internship program, which could see you being partnered with industry leaders such as Commonwealth Bank, Cancer Council, World Vision Australia and Gazal.

The Faculty of Business is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions that champion responsible management education, research and thought leadership.

Career opportunities

• Auditor

• Banker

• Analyst

• Financial controller

• Accountant

• Policy advisor

• Business adviser

• OHS officer

• HR manager consultant

• Stockbroker

• Insurance broker

• Fund manager

• Exporter/Importer

• Public relations coordinator

• Market researcher

• Advertising executive

• Brand/product manager

• Event manager