BACHELOR OF ARTS IN COMMUNICATION STUDIES

Communication permeates every level of human interaction, from personal conversation to corporate exchange. We all possess basic communication knowledge and ability, but skilful communication requires intentionality. As Apostolics, we are compelled to deliver messages in ways that edify others and glorify God. The Communication Studies degree explores the ever-changing landscape of communication in a diverse, modern world while creating opportunities for students to learn and practice competent, effective, and ethical communication skills. This degree affords graduates the flexibility to pursue various ministries, professions, and options for continued education. Included skill sets are:

Ethical communication that edifying others and glorifying God;

Articulating the conceptual framework of communication theory;

Delivering high-quality communications appropriate for intended purposes and the targeted audiences;

Employing cultural sensitivity as global citizens and Apostolic servant-leaders;

Using analytical, critical thinking to evaluate communication challenges;

Conduct introductory communication studies research at the undergraduate level.

The Bachelor of Arts in Communication Studies will educate, equip, and empower the student for life and servant-leadership by aiding in:

Providing a historical overview of communication theories, principles, and research;

Facilitating opportunities to cultivate skills in delivering quality communication across oral, visual, written, and digital media;

Increasing awareness of cultural, social, and behavioural norms to encourage ethical practices characteristic of Apostolic servant-leaders;

Cultivating the understanding of communication as a universal tool that applies to various contexts, audiences, and purposes;

Promoting analytical thinking and critical listening as vital components of effective communication;

Introducing qualitative and quantitative research methods consistent with field standards.