MasterPhDLawMBAHealthcareCoursesOnline
Keystone logo
West Liberty University BS in Marketing
West Liberty University

BS in Marketing

4 Years

English

Full time

Request application deadline

Jan 2026

USD 8,721 *

On-Campus

* out-of-state / in-state: $4,445 / metro: $7,260

Introduction

Bachelor of Science in Business Administration with a Marketing Specialization prepares students for careers in a wide variety of jobs in the diverse field of marketing. Career opportunities include advertising, brand or product management, customer service, industrial marketing, international marketing, marketing research, physical distribution, public relations, purchasing, retail management, sales and sales management.

Marketing skills are needed in almost all industries as businesses, profit or non-profit must continually seek ways of satisfying their customers’ needs. If you enjoy dealing with people and solving problems, a career in marketing may be for you.

The specialization includes courses in accounting, law, consumer behavior, specific marketing subjects, and a capstone course. The curriculum presents a combination of theory and applications designed to provide the student with the needed expertise to succeed in today’s marketing environment.

Admissions

Curriculum

Program Tuition Fee

English Language Requirements

Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!

Try a free PTE Taster Test today

About the School

Questions