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XU Exponential University of Applied Sciences B.Sc. Digital Business
XU Exponential University of Applied Sciences

B.Sc. Digital Business

6 Semesters


Full time

Request application deadline

Oct 2024

EUR 7,500 / per semester *


* EU: €760/month | non-EU: €7.500/semester. Up to 40% scholarship for students starting for October intake.


For all leaders, who shape the company of tomorrow.

Our Bachelor in Digital Business is a degree programme for all doers who are helping to shape the company of tomorrow. Are you wondering how Google, Uber or Airbnb successfully master the challenges of digitalization? What do their digital business models as well as the processes behind them look like? Which systems and applications do these companies use? What does it take for companies to achieve sustainable success?

Do you wonder why digital start-ups are popping up everywhere? And why are more and more companies investing in their new digital ideas and solutions? Why do corporations rely on digital business and innovation units? Why do they set up think tanks and digital labs on greenfield sites?

Are you wondering how companies, start-ups or agencies develop digital business models, select modern applications and why data is the oil well of the 21st century?

Do you want to know what large consulting firms are up to when they advertise 20 vacancies for digital business managers?

Our bachelor’s degree programme in Digital Business not only provides doers like you with answers to your questions, but also gives you the knowledge and skills you need to help shape the company of tomorrow. Would you like to study digital business at the XU Exponential University? Interested in a Bachelor with a future?

A new time needs a new university

If digitisation and innovative technologies are changing our society, if the future of work depends on new digital skills and if whole sectors of the economy are in upheaval – shouldn’t our education system also change and provide answers?

We think so

The XU Exponential University near Berlin is Germany’s first university that focuses exclusively on digitization and technology. At Studio Five on the premises of Studio Babelsberg in Potsdam, we have created a place that focuses specifically on the training, promotion and networking of future heroes* of digital change. Our university in Potsdam is the perfect place for you!

XU Exponential University Potsdam

Study in a place where revolutionary ideas become innovations.

Every innovation is based on a groundbreaking idea. But an idea is only really good if it is implemented. This is exactly what our university near Berlin is all about: developing new ideas for the innovations of tomorrow. Ideas that we want to set in motion together with you.

Learning through interaction

Frontal teaching is deprecated: We rely on interactive experiences and flexible learning settings in small groups – even outside the lecture hall. Studying at XU in Potsdam means practical project work, experimenting, and prototyping.

Build relationships

Our global expert network supports you on your way to success: At our university near Berlin, you will be taught by leading practitioners* from business and start-ups as well as the best minds in technology, business and research.

Creating perspectives

Knowledge is power: At XU in Potsdam you will gather practical experience and gain access to current market knowledge from experts – first hand. So you get everything you need for your digital future – and for turning your revolutionary ideas into reality.

We are officially recognized

The XU Exponential University of Applied Sciences was officially recognized by the Ministry of Science, Research, and Culture of the state of Brandenburg in 2018. The accreditation was carried out by the Central Evaluation and Accreditation Agency (ZEvA), which confirmed the development of sustainable and innovative study programmes to the university as part of the accreditation process.

How you can benefit from our innovative, digital teaching offers

Whether communication, production, trade or the world of work: the digital transformation has arrived almost everywhere. Only the universities and colleges follow this development only hesitantly. There is still little awareness of digital change, the need for lifelong learning and digital literacy. The consequence of this unwillingness to change and the lack of technical resources is a teaching offer that is no longer up to date.

We do things differently.

As a university for digitisation, we see it as our task to reinvent ourselves again and again. We not only offer you an apprenticeship with a fixed degree – we also prepare you in the best possible way for the various challenges in technology, business and research. At the XU Exponential University near Berlin, you get access to global knowledge and the chance to further your education – interactively and practically.



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